communication systems

When we simplify a communication system, we are dealing with dozens or hundreds of documents and multiple variations of the information they contain. For example, rather than simplifying a key product or company brochure, we might be engaged to reengineer the way all product brochures are written, designed and produced. This would involve the skills of Macrosimplification™:

• content analysis and purging of non-core information contained within the entire universe of documents;
• development of a new, simplified information architecture with standardized formats and fewer documents;
• development of prototypes to illustrate plain English writing and information design principles to be used throughout the new system;
• recommendations regarding production techniques, technologies and media;
• presentation of Financial Impact Statement of expected annual savings