In 2005, Charlene Haykel stumbled upon an area of complexity affecting 3 million students and their families every year — the complex, daunting process of applying for college financial aid. To demystify the process, she hired an educator to undertake research for a plain English workbook for parents, Financial Aid Simplified. The Simply College™ program that resulted has since evolved to include a workbook and training for parents and students on the entire college planning process. In 2010, The Haykel Group wrote and produced a companion resource manual for counselors in partnership with educational consultant, Options for College. Besides its three publications, Simply College has developed a College Access initiative for urban school districts, which is currently being implemented in Rochester (NY) City Schools.