Macrosimplification™ process
Macrosimplification™ is a process developed and trademarked by Charlene Haykel in 1998 that combines many of The Haykel Group’s core competencies. It views communications as a business system and delivers systemic, infrastructure solutions to reduce complexity, volume and costs across an organization’s entire communications platform. Our clients have used Macrosimplification™ to address:
- Overgrown marketing collateral systems
- Costly customer correspondence systems
- Excessive or dysfunctional forms
- Out-of-control corporate content repositories
- Complex product or corporate naming systems
