Simplified communications is a content-based, reductive process for simplifying, reorganizing and managing information. It helps companies gain control of their information assets, communicate more effectively at all customer touchpoints and achieve more strategic integration of their multiple technologies and media. There are two types of simplification: Microsimplification seeks to simplify a single corporate document or document system. It uses information analysis, plain English writing and information design to convert complex information and documents into clear, comprehensible communications for all audiences. Our clients use Microsimplification to simplify Statements Bills Prospectuses Mortgage applications Terms and conditions Insurance policies Benefit summaries MacrosimplificationTM is a rigorous process combining information analysis and reorganization with plain English writing and information design. It views corporate communications as a business system and seeks systemic, infrastructure solutions to their complexity, volume and cost. Our clients use MacrosimplificationTM to simplify Overgrown marketing collateral systems Complex or dysfunctional operational forms Complex, costly customer correspondence systems Lengthy, incomprehensible disclosure documents Out-of-control corporate content repositories Complex product or corporate naming systems